Pioneer Premier

fuzz_174 · Posted: Wed Nov 04, 2009 10:07 am Post subject: Pioneer Premier

Long Beach, Calif. - Pioneer is dropping its Premier car audio brand that has been offered as a limited distribution label for more than 20 years.

The company will end its dual brand strategy of Premier products for select retailers and Pioneer branded products for mass distribution. Instead, the company said it will strengthen its Pioneer brand.

"We will cease production of Pioneer Premier products at the end of 2009." said director of marketing for mobile entertainment Ted Cardenas.

He added, "We're not exiting any categories, we will continue with the same types of products." The Premier line offered superior features to the standard line but in recent years the feature differences had narrowed. Premier CD players allowed a two-year warranty vs. one-year and shipped with an iPod cable in the box rather than as an option, as on the standard line, said Pioneer.

Cardenas said the Premier brand diluted the Pioneer name and caused some confusion globally as Premier has been offered only in the U.S. and Canada.

Going forward the warranty on all Pioneer products will be one year, he said.

The move is also expected to result in overhead cost savings to Pioneer in packaging and inventory management. No layoffs at Pioneer are expected as a result of retiring the brand.

Pioneer said it will continue to support any Premier products in inventory or that are sold through the end of 2009 with the same technical, service and warranty support.

http://www.twice.com/article/367089-Pioneer_Drops_Premier_Brand.php

slacker_jack · Posted: Wed Nov 04, 2009 10:11 am Post subject:

premier decks dog cheap year end then? #Fade in

SmokeyGTi · Posted: Wed Nov 04, 2009 10:49 am Post subject:

nope, more like a price hike as they will now become collectibles....

slacker_jack · Posted: Wed Nov 04, 2009 10:53 am Post subject:

I had a feeling so.

I should go buy one then?

now got word that the tuner with the username pioneer is looking for a premier system to buy...including the head unit. Cool

(...Rovin...) · Posted: Wed Nov 04, 2009 11:07 am Post subject:

but

SR · Posted: Wed Nov 04, 2009 12:54 pm Post subject:

exactly

basically pioneer is trimming the fat to brace for the 1st quarter of 2010

expect other manufacturers to also make some changes as the economy has not been kind to the car audio industry and lay offs are still expected
as well as some companies may not see 2010 in thier future

Pirate · Posted: Wed Nov 04, 2009 4:22 pm Post subject:

sounds like a smart business move. My only concern is that the shorter warranty time may result in slightly cheaper based unit. It may not be the case though.
Smile

SR · Posted: Wed Nov 04, 2009 4:47 pm Post subject:

huh

re read the post they did not reduce the warranty period on the pioneer units

Pirate · Posted: Wed Nov 04, 2009 5:20 pm Post subject:

what i meant was that the Premier had 2 year and Pioneer only one.
now there are all only one year.
Sad

carfreak1024 · Posted: Sun Nov 08, 2009 4:13 pm Post subject:

if anyone want the manufacturer box for a deh-p850mp I have one, i mean if yuh collectin the box is something yuh wanna have.

i go gi yuh it.

carfreak1024 · Posted: Sun Nov 08, 2009 4:17 pm Post subject:

i have the box but no deck inside it, kinda weird the fella didnt take the box when he buy the deck.

theblitz · Posted: Tue Nov 10, 2009 5:17 pm Post subject:

kurpal_v2 · Posted: Tue Nov 10, 2009 5:25 pm Post subject:

theblitz · Posted: Tue Nov 10, 2009 11:04 pm Post subject:

Different eras, you'd be surprised Laughing

I like the old Pioneers.